VALENCIA, SPAIN — Creative agency Serviceplan Spain has produced the Visit València campaign, including a film that aims to help restart tourism in the region by featuring Spanish food and scenery.
The film, “València in Modo On,” features the voice and music composition of Spanish musician Sole Giménez, who, according to the agency, is one of the most recognized voices of Spanish music.
Serviceplan Spain launched the first Visit València tourist campaign during the first phase of the city’s de-escalation of lockdown measures.
“The València Mode, in addition to being a fantastic resource to announce the gradual reopening of the city to tourism, is a concept that positions Valencia beyond a tourist destination; because more than a city, València is an attitude, a state of mind, a lifestyle,” said Emilio Valverde, the executive creative director of Serviceplan Spain.
The #PonteEnModoValència campaign represents the current way of socializing, communicating, shopping, disconnecting, getting to know new places and rediscovering the experience of travel.
All the elements of the campaign will be adapted as services are reopened and the gradual lifting of lockdown measures progresses.
For more details check out https://www.visitvalencia.com
