Campaign Spotlight

Campaign Spotlight: autumnGREY Celebrates This Year’s Diwali with One Sentimental and One Humorous Spot for Samsonite and Axis Bank

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INDIA – Diwali, the Hindu Festival of Light, is one of the biggest festivals in India celebrating the spiritual victory of light over darkness, and good over evil. To celebrate, autumnGREY India has released two strikingly different, but captivating, campaigns – the latter offering a sharp tug at the heartstrings, while the former is a light-hearted, but humorous video with story-telling Bollywood style.

  1. Samsonite India’s campaign #DiwaliKaSafar  

The people who miss Diwali to make it  happen for others. This film has touched many hearts – so much so that it has been commented on and appreciated on social media by Virendar Sehwag (Cricket Legend) as well as by the daughter of famous Bollywood legends -Rajesh Khanna and Dimple Kapadia………Twinkle Khanna (Actress, Author, Columnist)

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https://www.instagram.com/p/B3_Yzn_lGdT/

Online film Credits

Samsonite India

autumnGREY (India)

 

2. Axis Bank’s #SalaryBeforeDiwali

autumnGREY’s spot for Axis Bank is a humorous take on what can happen if you don’t get your salary in time for Diwali, storytelling Bollywood style! This year, Diwali falls on 27th October – the last week of the month when most of our salary has been used up… Axis Bank helped alleviate the cash crunch for its employees by giving them their #SalaryBeforeDiwali.

Online film Credits

Axis Bank India

autumnGREY (India)

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