COPENHAGEN, DENMARK — The idea of going on a boat vacation with your father, his new girlfriend and her son can sound intimidating to most of us. However, stepfamilies can actually also turn out to be nice and wholesome, as this new spot for Swedish telecom Tele2 shows.
Packed with emotion and relatable moments, the film follows a couple and their children from previous marriages as they try to find common ground on a sailing trip. After a more than rocky start, they are eventually brought together by time and the wonders of modern technology, making literal use of Tele2’s tagline Unlimited Together.
The spot was made by M&C Saatchi and Tele2, directed by Martin Werner and produced by Bacon. As it is released after Tele2’s recent big merger with Com Hem, the idea of embracing new relations seems all the more relevant.
CREDIT LIST
Production Company: Bacon
Director: Martin Werner
Executive Producer: Samuel Cantor
DOP: Kasper Tuxen
Production manager: Nicholas Perry
Service Production: Juice Films
Executive Producer: Carmen Amos
Producer: Karen Kloppers
Production Manager: Kelleigh Wessels
Production Coordinator: Mel Jullies
Junior Production Coord: Courtney Savage
1st AD: Tony Tex
Production Assistant: Bernard Akogu
Production Assistant: Nyasha Chirambaguwa
Production Assistant: Frank Davids
Focus Puller: Derek Carlow
Focus Puller: Zane Harrison
Loader: Craig Griffin
DIT: Jurgen Painczyk
Drone Pilot: Dean Engela
Key Grip: Ari Stavrinos
Gaffer: Karl Waugh
Art Director: Mary Minty
Props Master: Faye MacNally
Props: Carol Harding-Goodman
Postproduction
Editor: Peter Brandt
Colour: Hannibal Lang / Bacon X
VFX: Bacon X
Sound design: Adrian Aurelius / Ballad
Client: Tele2
Vicki Galiamoutsa, Brand Manager
Catharina Aspegren, Brand Manager
Åke Balfors, Head of Advertising and Sponsorships
Jonas Lundquist, Marketing Director
Jennie Arvenäs, Creative Lead
Joakim Hutchinson Kay, Copywriter
M&C Saatchi
Linda Elers, CD/Copywriter
Alexander Elers, CD/AD
Robin Wiman, AD
Anton Hååg, Final Art
Daniel Köpman, Final Art
Erika Fondin, Planner
Bjarte Eide, Account Director
Daniel Sundin, Account Manager
Always Frank
Mattias Coldén, Agency Producer
Sony Music Publishing
Viktor Waldås, Music Supervision
Music
“The Letter “ by Brady Daniell-Smith
