SINGAPORE – BBDO Bangkok has partnered with AirAsia to create the sequel to the successful Weekdays campaign from 2015, aptly titled Weekdays 2.
Following on from the Cannes-winning campaign, the artworks highlight the pleasure of travelling on weekdays as opposed to the weekends when locations are often congested. The aim is to encourage more travel within Thailand during the week.
The images in the campaign feature activities that are popular with travellers but what makes this truly effective is the way is it laid out – as if you are looking at a month on a calendar.
The ads feature trendy destinations including Chiang Rai, Krabi and Udon Thani, which while popular with Thai’s, is a place AirAsia wants to encourage foreigners to visit more.
Credits:
Client: Thai AirAsia
Advertising Agency: BBDO Bangkok
Chairman & Chief Creative Officer: Suthisak Sucharittanont
Deputy Chief Creative Officer: Anuwat Nitipanont
Creative Director: Pitha Udomkanjananan
Creative Group Head: Thiti Boonkerd
Art Director: Nuttawee Pisanprechatam
Copywriter: Chanyoot Weeranorapanit
Account Manager: Mira Komolwanich
Producer: Thananya Tagoporn
