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Campaign Spotlight: BBDO Bangkok helps Virgin Active turn fitness into a life-saving exercise

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SINGAPORE – Virgin Active, a world-class fitness club brand, has launched a new class and initiative that combines a calorie-burning activity with a life-saving one.

The class is called “CPROBIC” – a new way to work out that integrates CPR movements with BOSU exercise, helping fitness goers learn life-saving skills while simultaneously burning calories in the 45-minute class.

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Most Thais have very little CPR practice, leading to an incorrect administration of CPR in real-life situations. Statistics show that only 6% of patients needing on-the-spot CPR receive it before reaching the hospital.

Taught by CPR-certified trainers from Virgin Active, the CPROBIC class turns fitness lovers into skilled life-savers, all the while helping them burn more than 400 calories in 45 minutes.

This class was available for the first time in Thailand this 5th March 2018.

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