BANGKOK, THAILAND – BBDO Bangkok‘s latest campaign for Ford redefines adventure away from the conventional going off-road, climbing mountains and crossing rivers to taking risks that transform them forever.
The film, “Marathon” tells the story of a marathon runner’s daughter who has never finished a long distance run before in her life.
With the help of her Ford Everest, she balances her career and life and keeps going through her ‘adventure’ throughout the story, without anyone knowing the reason why she’s doing all this.
https://www.youtube.com/watch?v=kUBWtr-wX0U
“We found out that most of our SUV drivers were not necessary off road or outdoor enthusiasts. They are urban productive people who have to balance their work with their personal life and continuously deliver well. Adventure for them is more about going through the challenges that life throws at them than climbing mountains,” Ford Team said in a statement.
The campaign was inspired by the potential drivers of the vehicle. Hinging on the insight that the outdoors are not the only need and dream of Ford drivers.
“We believe that there’s an adventure behind every life goal, it may not always be an adventure in the traditional sense of a physical or geographical adventure, however, it’s an adventure nonetheless. In a category that demands versatility, the Everest is almost over-equipped, making it possible to support whatever adventure lies in the heart of the driver,” commented the BBDO Bangkok Team.
CREDITS:
Campaign title: The Marathon
Brand/Service: Everest 2020 Campaign
Advertiser/Client: Ford ASEAN
Client Contact: Punnaphas Punphatcharakit
Agency Credits:
Agency: BBDO Bangkok
Creative Chairman: Suthisak Sucharittanonta
Chief Executive Officer: Somkiat Larptanuchaiwong
Chief Creative Officer: Anuwat Nitipanont
Executive Creative Director: Pitha Udomkanjananan
Creative Director: Arnicknard Krobnoparat
Associate Creative Director: Akarapong Dangkrajang
Copywriter: Napat Pornratanaraksa
Head of Planning: Vincent Crouzet
Strategic Planner: Monsicha Butsoontorn
Business Director: Dylan Clarkson
Group Account Director: Jutatat Pattanodom
Account Manager: Seen Supatcha
Creative Services Director:
Print Producer: Thananya Tagoporn
Producers: Annuchit Sannophakun
Traffic Director: Thitiporn Kittikawinwong
Traffic Coordinator: Thananya Tagoporn
