MAKATI – BBDO Guerrero has created a new thematic campaign for long-time client Emperador Distillers, Inc. The campaign is for their flagship brand Emperador Light with superstar endorser Mr. Coco Martin.
Emperador Light, the country’s best-selling brandy, celebrates its success with a material that pays tribute to strong Filipino values. Anchored on an original song written for the campaign entitled “Ating Tagumpay,” Emperador’s material is also endorsed by Coco whose own personal success story reflects hardwork, determination, and perseverance.
The campaign is running across different media platforms which includes above the line and digital channels. On top of this, the song is made available on Spotify and has a full music video that can be seen on online.
Emperador Distillers, Inc. President and CEO Winston S. Co shares: “For nearly a decade, Emperador has always stood for the success of the Filipino. This new campaign reflects the very essence of our brand and we are thrilled to celebrate this with all of the country.”
BBDO Guerrero Managing Director Francine Kahn-Gonzalez shares: “This material sets an important milestone in the 30-year success of Emperador Brandy in the Philippines. We are looking forward to more successes to celebrate with Emperador.”
