MANILA, PHILIPPINES — BBDO Guerrero has launched a new spot for Chowking’s bestselling dessert, the Chowking Halo-Halo. The fun spot showcases the 13 ingredients that make it a crowd favorite and brings to life the promise of “13 Sangkap, Halo-Halong Sarap” with Filipino-Chinese actress Kim Chiu. Just in time for summer.
The Halo-halo is an iconically Filipino dessert, beloved for its complexity of flavors, textures, and sweetness. Chowking is the pioneer in affordable, great-tasting Chinese food with over 500 branches nationwide, and is a part of the Jollibee Foods Corporation group which is one of the country’s biggest providers of the local dessert.
Sharon Tanganco, Chowking’s VP Head of Marketing said, “We went through a very stringent selection process to find the right creative partners to support our ambitions for Chowking. This new ad is a step-up and gears us towards the right direction to where we want to take the brand and our products. And we look forward to working with BBDO Guerrero to provide an equally exciting and fresh way to experience our brands and products.”
Karen Go, Co-General Manager of BBDO Guerrero said, “We are delighted to be chosen as one of Chowking’s creative agencies on record. We are looking forward to helping them share their brand’s vision to the intended audiences.”
BBDO Guerrero has recently been appointed as one of Chowking’s creative agencies following a competitive pitch last year. The restaurant chain aims to solidify its market position by strengthening the staples and offerings that every Filipino family loves. BBDO Guerrero is also currently agency of record of Red Ribbon, another leading brand under the Jollibee Foods Corporation group.
