SHANGHAI – BBDO Shanghai used data gathered by Tmall to help the agency develop Tmall’s 2019 brand campaign, titled Define Your Ideal Life.
Insights uncovered by Tmall show that buying behaviour is not all that straight-forward; and identifies what consumers value in life. Using this global data, Tmall created the top 10 consumer trends, and from this, BBDO created the 2019 brand campaign that highlights different definitions of an ideal life.
*NOTE – film does not include english subtitles.
BBDO created a series of assets including online videos, print & social ads, the first of which launched on Monday, 20 May 2019.
The new brand strategy helps to cement Tmall as a quality shopping destination for consumers all over the world, and aims to inspire consumers to define their ideal life.
