SHANGHAI – Big data is fundamentally changing our world. Many companies have also begun to use big data to “manage” their employees. Through data tracking, we can learn about employees’ schedule, time allocation, work schedule and any other behaviours that can be measured by data. However, the mental health of employees can’t be identified by data. Your company knows all your data, but does it really know you?
BBDO Shanghai uncovered this insight and helped CEO Roundtable on Cancer-China create a campaign titled Knowing Nothing to let the public know more about mental health training courses, to increase awareness about mental health diseases, and help companies identify employees’ mental health diseases and provide support, before it’s too late.
In addition to the film, 3 key visuals are being released to convey the campaign messaging that “a company knows all your data, but it doesn’t know you”. The key visuals show 3 different people’s life and behaviours in company, but all data obtained wasn’t able to predict the last thing they do at end the day — suicide. If a company is able to identify signs of mental health diseases, it can help change the lives of their employees for the better.
BBDO Greater China has been working with CEO Roundtable on Cancer-China for five years. As one of the members, BBDO Greater China often participates in meetings and events hosted by CEO Roundtable on Cancer-China, aimed at helping to establish best practices to promote health. In addition, BBDO’s employees also participate in the health and welfare event hosted by CEO Roundtable on Cancer China.
With this campaign, both parties are hoping that they can lift the public’s awareness of mental health diseases, and find and provide effective treatments in time to save more lives.
CEO Roundtable on Cancer China
The CEO Roundtable on Cancer-China is formally registered in China as the first-of-its-kind NGO on December 9, 2015, approved by Shanghai Municipal Health and Family Planning Commission and Shanghai Civil Affairs Bureau. (Certificate No.: 5231000034149110A). Its approved scope of business is: to promote chronic disease control and treatment.
To establish health promotional consultation, services and exchange activities etc. The CEO Roundtable on Cancer was founded in 2001 as a non-profit organization at the request of President George HW Bush.
Over the years, it has helped more than 200 organizations around the globe to improve its workplace health standard, benefiting more than 6 million employees. For more information, please click: www.CancerGoldStandard.org
