SINGAPORE — COVID-19 survivors in Singapore are sharing their stories, experiences, and appreciation for the frontliners who cared for them, as BBDO Singapore and OMD put faces to the statistics.
Entitled #BeyondTheCase, the initiative portrayed a series of posters of the photographed survivors, accompanied by their personal testimony, and heartfelt messages of gratitude.
The posters aim to inspire and encourage healthcare workers and hospital staff around Singapore during this difficult time.
In order to maintain safe distancing measures, BBDO Singapore partnered with Belgian photographer Jef Boes to conduct the “photoshoot.” He shot each survivor through FaceTime on his iPad. BBDO Singapore worked with EG+ to create the final artwork.
The posters were then launched in tandem with the end of the Circuit Breaker, and entry into Phase 1, as activities resume safely and the public return to take to the streets to witness these stories.
In order for these messages of gratitude to reach frontliners in the community, it was vital that the posters were located near hospitals. So, OMD solicited over 300 media spaces from Clear Channel Singapore and placed the posters at bus and taxi shelters specifically situated near hospitals around Singapore.
“This is our way to contribute to the wonderful efforts of Singapore and its frontliners,” says Nick Morrell, managing director of BBDO Singapore. He added, “It’s a beautiful collection of stories that will touch your heart, and hopefully touch the hearts of all frontliners and hospital staff who are doing such an amazing job. I’m proud of our team for helping voice the thanks of survivors. If it makes even just one of our wonderful nurses smile, it’s done its job.”
Credits:
Agency: BBDO Singapore
Agency: OMD
Photographer: Jef Boes
Printing: NPE Print Communications
Media: Clear Channel Singapore
Final Artwork: EG+
