MANILA, PHILIPPINES – “What if she says ‘no’? What if she gets pregnant right away? What if she gets sick? What if I get sick?”—these are the thoughts running through the mind of a young man as he prepares to propose to his girlfriend in the newly-launched online video of BDO Life Assurance Company, Inc.
https://www.youtube.com/watch?v=jt-UFBlW00M
The video spotlights a man confronted by life stage uncertainties or the ‘what ifs’ that come with getting married, starting a family, and growing older.
“What if she wants a big wedding? What if she gets pregnant right away? What if we have twins? What if our kids want to get double majors?” Like the video’s lead character, it’s normal to feel uneasy over these ‘what if’ questions despite the excitement of beginning a life together. Fortunately, there is a way to address life’s ‘what ifs.’
“Everyone needs two plans in life. Plan A consists of a wealth accumulation program focused on successfully saving and investing within a given timeframe. But given life’s uncertainties, lifestyle needs, health risks, education costs, and other similar concerns, it’s smart to have financial safety nets, and that’s Plan B,” said Renato Vergel de Dios, president and CEO of BDO Life.
Vergel de Dios said that life insurance is Plan B. When Plan A is disrupted, Plan B takes over and infuses cash to complement Plan A. When life throws a curve ball, insurance money enables families to preserve their financial dignity. With sound preparation and planning, their lifestyle won’t have to change much—bills will be paid on time, children can continue their schooling, and there’ll be no need to agonize over expenses when invited to social occasions.
BDO Life’s video is part of its corporate mission to instill a protection mindset among Filipinos by educating them on the value of life insurance, in keeping with the company’s tagline, “We Protect.”
For Vergel de Dios, insurance is a way of life and a risk mitigation philosophy. The peace of mind that the financial protection life insurance provides is never a waste of money. If the insured makes it to retirement, they would be fortunate to have realized their life’s full earning potential. On the other hand, if tragedy and untimely loss happen, Plan B—life insurance—would act as a safety net and replace a portion of their lost income, the magnitude of which is dependent on the amount of their insurance coverage.
“There is a saying that goes, ‘No widow ever complains that her husband bought too much insurance.’ Try talking to someone who has lost a family breadwinner but whose financial burdens have been eased because of life insurance. Such conversations renew our mission,” added Vergel de Dios.
Campaign Credits
Client:
Renato Vergel de Dios – President and CEO, BDO Life
Mercy Santua-Maloles – Executive VP, Bancassurance Head, BDO Life
Nicolle Samonte – Marketing Communications Supervisor, BDO Life
Cecilia G. Fonacier – SVP, MCG, BDO Unibank
Jason Drilon – VP, Strategic Marketing Unit Head, BDO Unibank
Martin Arranz – Senior Manager, MCG, BDO Unibank
Agency: Screen and Surface
Chief Collaborator: Tony Sarmiento
Business Unit Manager: Carmela Bangsal
Production House: Mesh Lab
Business Development Specialist: Aids Tecson
Director: Ianco Dela Cruz
Line Producer: Arlyn Reintar
Executive Producer: Mini Maglahus
Associate Producer: Ma. Laarni Tiglao
Director of Photography: Ike Avellana
Assistant Director: Jun King Austria
Production Designer: Mikey Hiray
Production Manager: Ken Almoros
Production Assistant: Fatima Matibag and
Angela Sesbreno
Location Manager: Simon Flores
Post Production Team:
Offline Editor: Kim Pascual
Post House: UPPRGRND
Audio House: LoudBox
Sound Designer: Nioki Aquino
Online Editor: Lloyd Blancaflor
VFX team: RC Pascua, Joseph Ramos, Aaron De Leon, Justin Gimeno, Jaypee Pescado
Colorist: Toni Ticsay
Project Manager: Kriscel Soriano
Sales Producer: Minda Aspe
