Campaign Spotlight

Campaign Spotlight: Beauty Supplement Chame Ends Zombie Apocalypse in GREYnJ United Bangkok’s Ad

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BANGKOK, THAILAND – There’s a zombie apocalypse on earth and it keeps getting worse ⁠— the city is desolate except for some hangry zombies that are looking for flesh. To avoid getting eaten, a beautiful woman tiptoes inside a deserted grocery store. However, the glow that emanates from her skin tingles the senses of these zombies, and they all rush inside to corner her.

When the woman, fearful for her life, tries to escape, one of the zombies starts talking to her. In true zombie fashion, they sprout gibberish.

Subtitles suddenly appear to accommodate the zombie’s language and the woman finally understands: the zombie was asking her what makes her so beautiful.

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“Eat Collagen,” she stutters, and the zombies come out bringing collagen-rich foods. There are too many collagen-rich foods, it seems, and a zombie asks how to eat them all.

The answer is Chame Collagen Plus.

This is GREYnJ United Bangkok’s ad for beauty supplement Chame Collagen Plus. The zombies themselves are convincing to the point that one would expect it’s from a real zombie movie. No one would think at first glance that it’s actually an ad for a beauty supplement.

Cheekily done, one cannot help but laugh at GREYnJ United Bangkok’s spot.

CREDITS

Agency: GREYnJ UNITED Bangkok
Managing Director: Kanaporn Hutcheson
Chief Creative Officer: Jureeporn Thaidumrong Deputy Chief Creative Officer: Asawin Phanichwatana General Manager: Kanokkorn Seehapan Group Account Director: Vorawan Kaewket Account Executive: Patchara Witithladda Creative Group Head: Matthana Saetiaw Art Director: Wirunchana Doomklang
Copywriter: Jinsumon Phongpasupinyo
Project Management Director: Kanoksak Kanchanachutha Agency Producer: Thanyaporn Damprasert Senior Traffic Co-ordinator: Juthamas Tantated Production Company: PHENOMENA Bangkok
Director: Rong Soralamp
Assistant Director: Yanisa Ngamarunsuk, Vivisn Jarupattanasirikul Cinematographer: Somboon Piriyapakdeekul Film Producer: Sucheera Keawngam Film Art Director: Wanlop Plumsee Casting Director: Pimploy Pitakchart, Chutikarn Charoenbanditsakul Stylist: Korrawan Wongyaeng Production Manager: Suteera Pummaneegorn , Kitsiri Karunanon Post Producer: Lalita Saneluksana Post-Production Company : One Cool Production Co., Ltd.
Editor: Oat Sueksakarn
Colorist: Arthur Lam
Flame Artist: Natasha Chang
Composer: Chaibovon Jame Seelookwar
Sound Studio: Cine Sound

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