PARIS – For the launch of the last season of wildly popular Canal+ series Versailles, who would be a better person to promote the series than the Sun King himself?
BETC Paris decided to bring France’s most famous king, Louis XIV, back to life by recreating his voice more than 300 years after his death.
In order to do so a group of historians and scientists worked for months on end, compiling data about the king. Thankfully Louis XIV was heavily monitored throughout his life and every little detail about him was written down in his medical journal. This contained descriptions of everything from the structure of his skull, to the shape of his vocal cords and lungs and even a mouth operation that forever changed his speech.
The data was then ran through a voice simulation program and synthetic speech experts were able to recreate the voice of Louis the Fourteenth. This synthetic voice combined with Google’s artificial intelligence allowed the king to be resurrected from the dead and enabled him to converse with the world today.
It didn’t take long for the Sun King to get invited to the country’s biggest talk shows, where he thanks to over 500 programmed answers expressed his opinion on a number of topics, including the CANAL+ series about his life…
Watch the full video here:
Credits:
Client: Canal+
Client Management: Mathilde Villette, Marion Auvray, Alexia Veyry, Roxanne Paseti
Agency: BETC
Agency Management: Guillaume Espinet, Mathilde Lancon, Marie Chapuis
Executive Creative Director: Stephane Xiberras
Creative Director: Benjamin Le Breton, Arnaud Assouline
Art Director: Julien Vergne
Copywirter: Alexandre Girod
Assistant Ad: Marie Glotin
Producer: Bao Tu-Ngoc
Production House: Make Me Pulse
Head of Media: Luis Martins, Juliette Ovarlez
