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Campaign Spotlight: BL Agro’s Nourish and Kailash Kher brings a musical tribute dedicated to the Olympic champions “Yeh Hai Badalta Bharat, Naye Hauslon Ka Naya Bharat”

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NOIDA, INDIA – BL Agro, India’s one of the fastest growing edible oils and food products and Padma Shri Kailash Kher have launched a song as a musical tribute to the Olympic Champions who have won and made India proud. “Yeh Hai Badalta Bharat, Naye Hauslon Ka Naya Bharat” is an initiative to endorse the principle of hard work, fitness and nutrition and the attitude of never give up, which reflects in the champions of India and her countrymen.

The song highlights the powerful and glorious victory of India’s sportspersons at the Olympics 2020 this year. From Mirabai Chanu, Silver Medal in Weight Lifting (Women’s 49kg), Indian Hockey Team – Bronze Medal in Men’s Hockey tournament, PV Sindhu- Bronze Medal in Women’s Single Badminton, Lovlina Borgohain- Bronze Medal in Women’s Welterweight Boxing, Ravi Kum Dahiya- Silver Medal in Men’s 57 kg Wrestling, Bajrang Punia- Bronze Medal in Men’s Freestyle 65kg Wrestling to Neeraj Chopra who won the Gold Medal in Men’s Javelin Throw: 87.58, the first Gold Medallist from India, the song shows clippings all those who represented India and made brought pride to India. The song also draws attention to the glorifying tricolour Indian flag on International soil for the world to see “Mera Bharat Mahan”.

The song is available on all music streaming platforms such as Damroo, Spotify, Gaana, Jio Saavn, Wynk Music, Resso, Apple Music, Hungama Music.

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Padma Shree Kailash Kher quotes “That’s how we are achieving new accolades and laurels. It’s a true celebration of an awaken spirit of new India. Salute to all hard-working countrymen, who are setting an example for our generation in the field of art, sports, defence, media, governance, corporates. I thank BL Agro and its Chairman, Shri Ghanshyam Khandelwal for extending their complete support for this cause”.

Ghanshyam Khandelwal, Chairman, BL Agro says “As a proud Indian, BL Argo salutes the achievements of our Olympic champions. In order to show our gratitude to the players and to further motivate the Indian sports community, BL Agro has taken this initiative along with Kailash Kher ji. Our brand Nourish is also committed to provide nutrition to our growing nation and I congratulate Kailash Kher ji for creating this beautiful inspirational song which is dedicated to our new courageous India.”

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