SINGAPORE — In partnership with The Andy Warhol Foundation, global prestige skincare brand SK-II invites you to Broadcast Your Beauty with the new Andy Warhol X SK-II PITERA™ Essence Limited Edition collection.
Inspired by a shared beauty philosophy that all is beautiful, the Andy Warhol X SK-II PITERA™ Essence Limited Edition collection features three famous quotes from the pop art icon himself: “All is pretty”, “If everybody is not a beauty, then nobody is”, “I’ve never met a person I wouldn’t call a beauty”. The bottles also feature a bold, iconic technicolor print that is a signature of “Andy Warhol T.V—a broadcast medium that Andy Warhol loved to experiment with in his pop art creations.
“We’re thrilled to collaborate with SK-II on the unique Andy Warhol X SK-II PITERA™ Essence Limited Edition series which celebrates Warhol’s inclusive view that everybody is a beauty,” shared Michael Dayton Hermann, Director of Licensing, Marketing, and Sales at The Andy Warhol Foundation. “Warhol’s non-conformist spirit is brought to life in this distinctive collaboration with SK-II blurring the lines between art, mass media, and commerce. We are delighted that this project will generously support the philanthropic work of The Andy Warhol Foundation and its ongoing efforts to support artists in all communities, including those that are often marginalized.”
Said Gary Lim, Creative, Forsman & Bodenfors Singapore: “No one understood the relationship between advertising and culture more than Andy Warhol himself. So we went into his vast creative playground, to bring to life his fascination with the world of broadcast. Part of which has been beautifully immortalised onto the SK-II Limited Edition bottles.”
PITERA™ Essence is SK-II’s signature and most awarded bestseller. With its unchanged formula, PITERA™ Essence contains over 90% PITERA™—SK-II’s exclusive and naturally derived ingredient crafted from a proprietary fermentation process of a unique yeast strain. Dubbed as “Miracle Water” in Asia, PITERA™ Essence is loved by millions of women around the world for its transformative power to Crystal Clear Skin.
The Andy Warhol X SK-II PITERA™ Essence Limited Edition collection comes in a gift set with a unique Andy Warhol TV inspired pouch made from ECONYL® regenerated nylon, an infinitely recyclable sustainable yarn made from ocean and landfill nylon waste like abandoned fishing nets.
“At SK-II, we are constantly decoding pop culture to connect with the consumers of this generation—especially the millennials and Gen Z,” shared GaYoon Jung, Senior Brand Director, Global SK-II. “The Andy Warhol X SK-II PITERA™ Essence Limited Edition collection is our biggest art collaboration yet. With this collection, we are pushing the boundaries of pop culture to connect with our consumers through aspects in life they value like art and a meaningful purpose. Inspired by our shared belief in the potential of beauty that exists in everyone and diversity in beauty, we hope The Andy Warhol X SK-II PITERA™ Essence Limited Edition collection will give everyone the confidence to broadcast their beauty this holiday season with Crystal Clear Skin.”
CREDITS
Agency: Forsman & Bodenfors Singapore
