Campaign Spotlight: Bulb Launches First TV Campaign with Anomaly
adobo magazine, February 6, 2019 | 10:51am

Energy Company Bulb has launched its first TV campaign with creative partner Anomaly and media agency the7stars.

The suite of three 30-second films introduces a family of characters, including talking unicorns, a chatty fan and a giant kelp, all of which come to life in these different spots. Each film brings to life one thing about Bulb: that they are the fastest growing energy company, biggest green energy company and a really recommended energy company.

Bulb - Unicorn from Anomaly London on Vimeo.

The films are directed by Joe Pelling and Alex Grigg through top London animation studio, Blinkink. The characters are voiced by Tim Key and Ellie White. The campaign takes Bulb’s distinctive pink visual style and evolves it to create a simple, playful world of animation.

The campaign will be running nationally, targeting key times and contextually relevant programmes.

The campaign comes as Bulb were recently named Britain’s fastest growing company, now providing 100% renewable electricity and 10% green gas to more than 900,000 members across the UK. Bulb, founded in 2015, has a simple purpose: to make the industry better by making energy simpler, cheaper and greener.

Oli Beale, ECD and Partner, Anomaly, says:

“I hope these don’t feel like energy adverts, because A. Bulb aren’t like the other energy companies. And B. Energy adverts are generally crap. We are all completely in love with Bulb here at Anomaly and I think that shows in the work.”

Camilla Harrisson, CEO and Partner, Anomaly, says:

“As any Bulb member will passionately testify, Bulb is redefining what it is to be an energy company and is a breath of fresh air in a category famous for obfuscation and complexity. This campaign is evidence of exactly that.”

Clementine Hobson, Head of Brand, Bulb, says:

“We know we’re doing things a bit differently to most energy companies. It’s a joy to see that brought to life through these films. Thank you to the team at Anomaly who have so faithfully and brilliantly told our story with this work.”

 

ABOUT ANOMALY
 
Founded nearly 15 years ago, Anomaly is a difficult to define, but exciting to work at 'new model'
agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai.
 
Clients include: Anheuser-Busch InBev, Cancer Research UK, Diageo, Electrolux, Freeview, Virgin Trains and Unilever
 
Anomaly has been recognised for a very wide range of work and IP, covering both effectiveness and
craft excellence including: Ad Age’s 2017 Agency of the Year, Cannes Lions, Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies -- among the usual suspects. Anomaly has also been honored with a few less conventional accolades as well, such as being named one of Time Magazine’s Best Inventions of 2016 for Dosist, Toy of The Year for Mighty Jaxx, plus two Emmys for a television series, all of which the agency created and co-owns.
 
 
ABOUT BULB
 
Bulb is the UK's fastest growing energy supplier, providing affordable renewable energy to more than 900,000 members across the UK. Founded in 2015 by Hayden Wood and Amit Gudka, Bulb's mission is to help its members reduce their bills and their carbon impact.
 
Bulb supplies 100% renewable electricity and 10% green gas to all its members, sourced from independent generators. Its single tariff is one of the cheapest on the market, renewable or not. This is made possible by advanced, scalable and proprietary technology which enables Bulb to operate more efficiently than a typical utility business.
 
Bulb was named 2017 Start-Up of the Year and was awarded ‘Easiest to switch to’ and ‘Best deal for you’ in the 2019 uSwitch Awards. Bulb is a Living Wage Employer and a certified B Corp, working to demonstrate how business can be a force for good.
 

CREDITS

Brand: Bulb
Agency: Anomaly
Executive Creative Director: Oli Beale
Chief Strategy Offer: Stuart Smith
Creative Director: Vix Jagger
Copywriter: Whitney Ruef
Art director: Jenny Kang
Head of TV: Daisy Mellors
Business Director: Ellie Harriman
Account Manager: Anna Coulter
Media Agency: the7Stars
Production Company: Blinkink
Executive Producer: Bart Yates
Prod Co Producer: Alex Halley
Directors: Joe Pelling & Alex Grigg
Sound: Soundtree & Wave Studios

Campaign Spotlight: Bulb Launches First TV Campaign with Anomaly

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Energy Company Bulb has launched its first TV campaign with creative partner Anomaly and media agency the7stars.

The suite of three 30-second films introduces a family of characters, including talking unicorns, a chatty fan and a giant kelp, all of which come to life in these different spots. Each film brings to life one thing about Bulb: that they are the fastest growing energy company, biggest green energy company and a really recommended energy company.

Bulb - Unicorn from Anomaly London on Vimeo.

The films are directed by Joe Pelling and Alex Grigg through top London animation studio, Blinkink. The characters are voiced by Tim Key and Ellie White. The campaign takes Bulb’s distinctive pink visual style and evolves it to create a simple, playful world of animation.

The campaign will be running nationally, targeting key times and contextually relevant programmes.

The campaign comes as Bulb were recently named Britain’s fastest growing company, now providing 100% renewable electricity and 10% green gas to more than 900,000 members across the UK. Bulb, founded in 2015, has a simple purpose: to make the industry better by making energy simpler, cheaper and greener.

Oli Beale, ECD and Partner, Anomaly, says:

“I hope these don’t feel like energy adverts, because A. Bulb aren’t like the other energy companies. And B. Energy adverts are generally crap. We are all completely in love with Bulb here at Anomaly and I think that shows in the work.”

Camilla Harrisson, CEO and Partner, Anomaly, says:

“As any Bulb member will passionately testify, Bulb is redefining what it is to be an energy company and is a breath of fresh air in a category famous for obfuscation and complexity. This campaign is evidence of exactly that.”

Clementine Hobson, Head of Brand, Bulb, says:

“We know we’re doing things a bit differently to most energy companies. It’s a joy to see that brought to life through these films. Thank you to the team at Anomaly who have so faithfully and brilliantly told our story with this work.”

 

ABOUT ANOMALY
 
Founded nearly 15 years ago, Anomaly is a difficult to define, but exciting to work at 'new model'
agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai.
 
Clients include: Anheuser-Busch InBev, Cancer Research UK, Diageo, Electrolux, Freeview, Virgin Trains and Unilever
 
Anomaly has been recognised for a very wide range of work and IP, covering both effectiveness and
craft excellence including: Ad Age’s 2017 Agency of the Year, Cannes Lions, Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies -- among the usual suspects. Anomaly has also been honored with a few less conventional accolades as well, such as being named one of Time Magazine’s Best Inventions of 2016 for Dosist, Toy of The Year for Mighty Jaxx, plus two Emmys for a television series, all of which the agency created and co-owns.
 
 
ABOUT BULB
 
Bulb is the UK's fastest growing energy supplier, providing affordable renewable energy to more than 900,000 members across the UK. Founded in 2015 by Hayden Wood and Amit Gudka, Bulb's mission is to help its members reduce their bills and their carbon impact.
 
Bulb supplies 100% renewable electricity and 10% green gas to all its members, sourced from independent generators. Its single tariff is one of the cheapest on the market, renewable or not. This is made possible by advanced, scalable and proprietary technology which enables Bulb to operate more efficiently than a typical utility business.
 
Bulb was named 2017 Start-Up of the Year and was awarded ‘Easiest to switch to’ and ‘Best deal for you’ in the 2019 uSwitch Awards. Bulb is a Living Wage Employer and a certified B Corp, working to demonstrate how business can be a force for good.
 

CREDITS

Brand: Bulb
Agency: Anomaly
Executive Creative Director: Oli Beale
Chief Strategy Offer: Stuart Smith
Creative Director: Vix Jagger
Copywriter: Whitney Ruef
Art director: Jenny Kang
Head of TV: Daisy Mellors
Business Director: Ellie Harriman
Account Manager: Anna Coulter
Media Agency: the7Stars
Production Company: Blinkink
Executive Producer: Bart Yates
Prod Co Producer: Alex Halley
Directors: Joe Pelling & Alex Grigg
Sound: Soundtree & Wave Studios