WARSAW, POLAND — On Saturday, December 11, Burger King in Poland is going for fries at McDonald’s, which is donating 1 pln from every serving sold to the Ronald McDonald Houses Foundation. The Burger King wants Mac to sell tons of fries. You can help too – you’ll get a free Whopper Junior as an incentive.
Not only does Burger King dream of making this world a better place, but it also works for the cause. It engages across all divides, and there is a new great opportunity to do so. On the first and second weekend of December, McDonald’s is organizing a McHappy Day charity event. It will hold a fundraiser for the Ronald McDonald Foundation. For every portion of fries purchased on those days, one polish zloty will be donated to the Ronald McDonald Houses. The foundation supports the functioning of the homes, thanks to which parents can be by their children’s side when they struggle with illness. Currently, there are 377 of them all over the world and two in Poland – one at the University Children’s Hospital in Krakow and the other at the UCK WUM Children’s Clinical Hospital in Warsaw.
To support the noble idea, Burger King decided to give up potential profits and encourage guests of its restaurants to support the McDonald’s fundraiser. On Saturday, December 11, in all its restaurants in Poland, Burger King organizes the action Helping Whopper Junior. Everyone who comes to the restaurant with fries and a receipt as proof of purchase at McDonald’s on that day will receive a free Whopper Junior: “In Burger King we want the world to be a better place and we know that our guests feel the same way,” emphasizes Zuzanna Kilar-Tyczynska, brand manager Burger King® Poland. “That is why, not for the first and not the last time, we are involved in a cause that can change the lives of many families for the better. Matters such as helping the needy are beyond all divisions,” she adds.
It is not the first time King has stood in solidarity with the competition. A year ago, during the food service strictures, he appealed to his customers through the “Order from McDonald’s” campaign to shop at McDonald’s, KFC, and many other restaurants.
The author of the concept Burger King Helping Whopper Junior is agency 180heartbeats + JUNG v MATT.
More about the McHappy Day: https://mcdonalds.pl/mchappy-day/
