MIAMI, FLORIDA – This year, the Burger King® brand is revealing a list of the “Scary Places” across the U.S. and it isn’t traditional haunted houses. The BK® Scary Places list names of abandoned burger chain restaurant locations and those who dare to drive by them will receive a free flame-grilled Whopper® sandwich coupon that can be redeemed on the BK® App to be delivered or picked up at their closest BK® restaurant location*.
What makes the places scary is that when they were open, they did not deliver the beloved flame-grilled taste. On some nights you can even hear the sizzling screams of the flat top.
To prompt locals who are already in the area to drive-by the closest scary place, the Burger King® brand will send push notifications to those BK® App users who’ve consented to receiving such notices. The brand will also share the exact coordinates of the scariest places through its various social media channels and www.bk.com/scaryplaces taking guests to the location. Guests who don’t live in participating locations can join-in on the spooky fun with a $5 meal offer when they click under the Scary Places tile on the BK® App.
“To us, nothing is scarier than a place that never flame-grilled,” said Ellie Doty, Chief Marketing Officer, Burger King North America. “While Halloween looks a bit different this year, we’re embracing it in a way that keeps guests’ safety top of mind in current times. A good scare and a delicious reward of a flame-grilled Whopper.”
The abandoned restaurants are located in Dayton, OH, Houston, TX, Birmingham, AL, McHenry, IL and Johnston, RI.
