STOCKHOLM, SWEDEN– Just in time for Halloween, Burger King released an in-store activation in selected stores in Sweden and Denmark. Created by nordic agency INGO Stockholm, “Cancelled clown” is only the latest of the fast food chain’s tongue-in-cheek marketing against its competitor McDonald’s.
https://www.youtube.com/watch?v=2mhLPlDwDmE
“A few years ago, a particular clown got abruptly cancelled from his long-standing job at a certain hamburger chain,” the video reads and in the Halloween spirit, Burger King is bringing the clown back through its stores.
The campaign shows Burger King customers facing a bathroom mirror and saying “Cancelled clown, cancelled clown, cancelled clown,” a cheeky spin on the urban horror legend of Bloody Mary.
CREDITS:
Client: Burger King Sweden
Marketing Manager: Daniel Schröder
Marketing Communications and Media Manager: Gabriella Bartlett
General Manager: Iwo Zakowski
Agency: INGO Stockholm
Executive Creative Director: Björn Ståhl Art Director: Max Hultberg Copywriter: Magnus Ivansson Planner: Simon Stefansson Creative technologist: Stefan Kindgren Account Manager: Anna Baker Account Executive: Richard Allstrin PR: Frida Nordström, Filip Enochson, Miltton Amplify 360 by Verizon Media: Susanne Persson, Anna Taussi
