BANGKOK, THAILAND – Today, many people are facing challenges in their lives, and the smiles we once had are slowly fading away. Car4Cash, the market leader for financing loans through personal cars, wanted to bring back those smiles from car owners. Therefore, TBWA\Thailand offered them a great deal; 1. A car still paying off installments could take out a loan. 2. Big motorcycles could take out a full loan amount. and 3 Car4Cash Protect, an insurance that covered automotive parts.
These great deals were presented in a new film titled “Come Back”, featuring Uncle Khom, Thailand’s favorite comedy superstar. The film helped bring out laughter and provided an encouraging message for the audience during tough times, “go through those challenges in life… with a smile.”
The film “Come Back” is based on Thai cultural beliefs. Thais believe that when someone has passed away with troubling thoughts and concerns on their minds, then they could not be reincarnated. There is also another belief that when jing joks (house lizards) make a call towards you, it’s considered as a warning that something bad is about to happen to you. The story is about P’Mate (Uncle Khom), who recently passed but could not reborn because he was still worried about his lovely wife, Auntie Sri. His worries right before passing trapped his spirit in the body of a jing jok (house lizard), so he could go back and talk to her, tell her about the good things in life to follow, and turn around that sadness she was feeling so P’Mate could finally reborn.
Credits
TBWA\Thailand
Chief Creative Officer – Veradis Vinyaratn
Executive Creative Director – Rattapol Rewsakul
Creative Director – Parinya Sarasung
Creative Group Head – Paramed Pootarapan
Art Director – Chonnikarn Phuangphae
Art Director – Nonnarit Vesinpathwuch
Copywriter – Paramed Pootarapan
Associate Digital Planning Director – Tanyalux Chuencharoensuk
Digital Strategic Planner – Khemana Promraksa
Business Director – Attapat Pothinam
Associate Account Mananement Director – Mananya Purinan
Account Manager – Ausanee Kunapilukkul
Producer – Weerawit Thitimethapirom
Production House – Suneta
Director – Teerapol Suneta
