NEW DELHI, INDIA – CarDekho, India’s leading full-stack auto tech company, has always championed the cause of personal mobility as a key factor to progress. Keeping this in mind they have launched their newest campaign ‘Karo Gaadi Forward, Karo India Forward’ featuring Akshay Kumar which has been conceptualised and created by Leo Burnett India.
The COVID-19 outbreak with its social distancing norms has impacted businesses adversely, as both footfall and sales have dipped. While some businesses have downed shutters, many are now trying to adapt to the new normal. As India’s leading auto portal, CarDekho understands the current pulse of the nation and wants to help give them a way to move forward and work towards building a better tomorrow. Our new campaign, ‘Karo Gaadi Forward, Karo India Forward’ enables people to move ahead by selling their cars and empowers them by giving the best price without any hassle.
The film which features Akshay Kumar tells the story of how an entrepreneur finds a new way to run his business, ensuring his staff’s job security as well as safety, thanks to the CarDekho App. The film focuses on a family owned Irani Café that is hit hard by the pandemic, with no customers and no sales. The owner sees the falling morale of his employees, as they fear losing their jobs. He hits upon a win-win solution – he sells his car on CarDekho Gaadi and uses the money to buy delivery scooters. Thus, his business moves forward by being able to start home delivery and his wait staff get to secure their jobs by now becoming the delivery guys as well.
Speaking about the campaign Gaurav Mehta, Chief Marketing Officer, CarDekho Group said “Our Campaign Karo Gaadi Forward, Karo India Forward is receiving great response. In today’s trying times, we want to instill a sense of positivity among people and help society to move forward together. Selling your car easily from home and getting the best price for it is the key messaging of our campaign. After joining hands with the one and only Akshay Kumar, one of the most trusted stalwart of the cinema industry, our campaign’s reach is bound to multiply. We are excited about welcoming him to CarDekho family and look forward to work towards cementing our position as the largest personal mobility player in the country.”
Adding further, Rajdeepak Das, Managing Director – India & Chief Creative Officer – South Asia, Leo Burnett says “CarDekho is a brand that has always exemplified the HumanKind values of creativity with a purpose. With this film we want to convey the message that CarDekho is not only a platform for buying and selling cars but also a partner in creating solutions to help the country grow especially in these tough times. And who better than Akshay Kumar who has a wide and universal appeal to bring this message to the audience.”
Campaign Credits:
MD – India & CCO, Leo Burnett South Asia: Rajdeepak Das
MD – India & CSO, Leo Burnett South Asia: Dheeraj Sinha
Executive Creative Directors: Arjuna Gaur
Creative Director: Arzan Antia (Copy)
President, North: Samir Gangahar
VP & Business Head: Jaikrit Singh
Brand Services Director: Sakshi Chawla
Brand Services Associate: Ritik Ranjan
Client:
CMO: Gaurav Mehta
Director, Marketing: Katha Tara
Brand Manager: Neil Deepak Ghogale
