MUMBAI, INDIA – IGP.com, India’s gifting site through its partner The Womb has rolled out a new campaign to lift the mood of the nation this Diwali, despite the sombre economic environment.
The country is rife with news about the slump in the Indian economy. From a vegetable vendor to a TV news channel, everyone has an opinion on the matter and this has only spewed negativity. In such a scenario, when Indian confidence in the overall economic situation is at an all-time low, IGP.com’s film talks about spreading positivity by communicating that, no matter what the economic situation is, Gifts always bring a smile, spread cheer and lifts spirits.
Commenting on the campaign, Tarun Joshi, Co-Founder & CEO, IGP.com, said, “Gifting is an integral part of Indian culture and Diwali is the biggest occasion for gifting. While Rakhi is an occasion where gifts are exchanged between siblings, Diwali gives us an opportunity to send gifts to many. Right from our relatives to our neighbours, friends and corporate connections which makes them feel special and connected during the festive season. We have a collection of curated products and unique gifts for every occasion, with free shipping across India and over 100 countries around the world.”
Navin Talreja- Founding Partner, The Womb, said, “Gifts have always been a source of delight. With the economy being what it is we felt that Gifts could play a significant role in uplifting the mood of both the receiver and the giver. And what better brand to do so than IGP.com India’s only specialized gifting site. The campaign urges every individual to be the person who spreads cheer and joy and uplifts the spirit through gifts.”
Suyash Khabya- Creative Partner, The Womb, added, “A gift is inherently supposed to make you smile, and when things are down, it’s even more important that you gift. And Diwali is incomplete without gifting. It’s an emotional moment which we captured in our ad through the relationship between the bubbly daughter and her grumpy father. Bob (the director of Good Morning films) has beautifully crafted this through the setup, the casting, the music etc…so that everything uplifts your mood. Aakhir Diwali hai, roshini honi chahiye!”
CREDITS:
Co-Founder & CEO, IGP.com – Tarun Joshi
Co-Founders, The Womb – Navin Talreja and Kawal Shoor
Creative Team – Suyash Khabya, Vivek Unnikrishnan and Vikrant Wadkar
Account Planning – Nakul Jayadevan
Account Management – Shobhit Trivedi
Production House – Good Morning Films
Director – Shashanka Chaturvedi
Executive Producer – Vikram Kalra
Producer – Robin D’Cruz
About The Womb:
The Womb is an Indian based award winning premium advertising and innovations agency, started by first time entrepreneurs; Navin Talreja and Kawal Shoor(both ex-Ogilvy &Mather and senior professionals. The agency works with clients like Diageo, Vini Cosmetics, Honeywell India, Saregama, Asus, Godrej Tyson, Puro Wellness, Axis Mutual Fund, Zeel Rainwear, and on projects with Star India, just to name a few. Notable work includes campaigns like “Kya chal raha hai? Fogg chal raha hai!”,(What is going on, Fogg is going on) and a partnership with Saregama which helped them create a product, and India’s newest rage – Carvaan, the digital audio player. It was one of the rare occasions when an ad-agency moved beyond advertising and actually shared their insights into creation of the product.
Some of the prestigious awards won by The Womb recently are: The most effective campaign in the world – WARC; Special Award, EFFECTIVE INNOVATION – WARC; Grand Prix in the 2018 WARC Prize for Asian Strategy; 1 PLATINUM, 3 GOLD – TANGRAMS EFFECTIVENESS; BRAND OF THE YEAR – CAMPAIGN AGENCY OF THE YEAR SOUTH ASIA; 4 Golds. 2 Silvers. 2 Bronze – EFFIE INDIA; 1 GOLD, 3 SILVERS – APAC EFFIES, among many others.
