SINGAPORE – Wrapping up an unprecedently challenging year for travel – Changi Airport Group (CAG) has worked with Havas Singapore to develop a campaign titled – A New Year, Renewed Resolutions.
Changi Airport | A New Year, Renewed Resolutions
As the Covid-19 pandemic spread around the world, countries were forced to close their borders, bringing travel to a grinding halt. The campaign brings hope of better days ahead and spreads the uplifting sentiment of being able to experience the joy of travel, again.
The world’s most awarded airport, Changi has been delighting travellers with experiences to cherish. Following an exceptionally challenging year when plans to explore and travel went unfulfilled, CAG encourages people to look ahead and embrace 2021 with hope and fervor May there be a fresh start for all with the promise of travelling again in the new year.
Conceptualised by Havas Singapore, the video strikes an emotional chord as it takes viewers through travel resolutions that were broken, and aspirations to visit places around the world dashed. While reminiscing past travels, the campaign inspires travellers to dream of holidays and experiences they have always wanted to enjoy. It ends with a poignant note of Changi Airport waiting to embrace travellers and connecting them to their dream destinations once again, hopefully in the near future.
Commenting on the film, Kelvin Ng, Director, Corporate & Marketing Communication, CAG said, “2020 has been unrelenting and tested the travel industry’s resilience in more ways than one. December is typically the month with the highest volume of travellers, and we wanted to take this opportunity to remind people that Changi stands ready to welcome travellers back when they are ready to explore the world once again. The video also reinforces the special place Changi Airport has in the hearts of travellers worldwide and its role in forging bonds between people and places.”
“While 2020 has been a lost year for travel, we wanted to share the universal emotion of hope and ignite the spark of being able to travel with abandon through this video. We want to send the message that all is not lost, and we will live more joyfully, do more and travel even further when the situation gets better,” said Jacqui Lim, Group CEO Havas Singapore.
The campaign launches today and will be accompanied by a social media activity where the audience is invited to share their favourite travel destinations, and lesser known travel gems in the cities where they live. Recommendations will be collated and further developed as city guides to be housed in CAG’s travel inspiration blog – Now Boarding.
