BARCELONA, SPAIN — Heineken® wanted to celebrate its success in the Champions League with FC Barcelona fans. A large banner on Las Ramblas in Barcelona with which Heineken® proposes “Cheers to Barcelona, to qualify for the Champions League semi-finals.”
“With this message, we seek to share what is a great success for the club and all its fans, highlighting that passion is not determined by gender, which is why we are also proud sponsors of the UEFA Women’s Champions League. Hope, applause, suspense – and enjoying every moment before, during, and after a sporting event is what every fan wants, now more than ever,” explains Veronica Sica, marketing manager of Heineken® in Spain.
Heineken®, official sponsor of the UEFA Champions League for 25 years, extended its support in 2021 to the UEFA Women’s Champions League and UEFA Women’s EURO 2022 and 2025.
