UNITED KINGDOM — Anyone can be a good chef. That much is true as seen in Danish butter brand Lurpak’s latest film by Wieden + Kennedy that puts epic back into homemade kitchen meals, while showcasing the immense power a good meal holds. A cook could heal the sick, feed the masses, raise the dead, and end wars — all with a scrumptious meal made with Lurpak, depicted not in literal frames but scintillating scenes.
Entitled “Where There Are Cooks”, the film’s story is told by a narrator straight out of a movie trailer, making us want to pick up one of our old recipes and get cracking in the kitchen. Several cooking procedures were also showcased in the ad — from classic scrambled egg dishes, to savory pancake stacks, and extravagant lamb meatball platters — which are existing recipes on the Lurpak website that fans can follow straight from their homes.
The film wraps up with an invitation to choose your weapon: a spatula? A ladle? Or maybe your trusty old pair of tongs? Save the forgotten ingredients in your fridge, and get cooking. As the film says, “The world needs more cooks, because where there are cooks, there is hope”.
Here’s a little throwback with one of our old Wieden + Kennedy films for Lurpak:
Credits:
Advertising Agency: Wieden + Kennedy London, UK
Creative Director: Sophie Bodoh, Scott Dungate, Laura Sampedro, Carlos Alija
Creatives: Tom Bender, Tom Corcoran, Joe Bruce
Executive Creative Directors: Tony Davidson, Iain Tait
Group Account Director: Paulo Salomao
Account Director: James McHoull
Account Manager: Lola Sauer
Planner: Indiana Matine, Rory Foster
TV Producer: Michelle Brough
TV Production Assistant: Sammy Watts Stanfield
Business Affairs: Jo Woodford
Production Company: Somesuch
Director: Kim Gehrig
Executive Producer / Managing Director: Seth Wilson
Production Company Producer: James Waters
Production Manager: Joe Thornber
Director of Photography: Lasse Frank, Stephen Keith Roach
Production Designer: Marie Lanna
Costume Designer: April Napier
Editorial Company: Trim
Editor: Elise Butt
VFX Company: Framestore
VFX Producer: Sophie Harrison
VFX Supervisor: Andy Salter, Ben Cronin
Colourist: Simon Bourne
Sound Company: Factory
Sound Designer: Antony Moore
Music Company: Mr Pape
Music Supervisor / Producer: John Connon
Composer: Rohan De Livera
