MANILA, PHILIPPINES – An all-digital bank demands a big digital splash. CIMB Bank, The Asian Banker’s 2019 Best Digital Bank in the Philippines—and the 5th biggest bank in the whole of ASEAN—gave this challenge to ideas agency GIGIL.
To launch its “Seize Life’s Moments” campaign, CIMB dropped a rom-com short film in February entitled “One Shot At Love.” Inspired by a true love story, it narrates the unexpected love story between a hardworking Filipina, and an American visiting the country. A week from its launch it already chalked up 8.1 million views and over 50,000 Facebook shares.
“The film calls everyone to seize life’s moments, because they may never happen again. And with CIMB’s interest rates which grow money like no other, Filipinos would have the means to do precisely that,” GIGIL Partner Badong Abesamis says.
CREDITS:
CIMB BANK
CEO: Vijay Manoharan
Marketing Director: Lee Esguerra Marketing Manager: Nicolas Tan Marketing Manager: Patricia Moalong Digital Marketing Manager: Patricia Lim
GIGIL
Partner: Badong Abesamis
Partner: Herbert Hernandez
Managing Partner: Jake Yrastorza Associate Creative Director: Jeano Cruz Senior Copywriter: Raphe Ramirez
Copywriter: Frances Alegre
Senior Art Director: John Ray Bumanglag Art Director: Ynna Milambiling
Art Director: Maggie Querido
Art Director: Seph Asentista
Account Director: Jim Jimenez
Account Manager: Teri Mapanao
PRODUCTION
Director: Marius Talampas
Production House: Arcade Film Factory Line Producer: Mara Bernaldo Producer: Sasa Abella
Editor: Alvin Chan
Color Grading: Bare Bones, Inc.
Sound Design: Hit Productions, Inc.
