BANGKOK, THAILAND – Independent agency CJ Worx has released its latest campaign for second-hand IT trading platform Swopmart.
“The End of Being Tortured” is a weird and funny take on how the wrong transactions can be painful. The ad depicts three instances of torturous transactions for buyers and sellers alike.
It opens with a man who bought a subpar drone that only flies as high as his knee level. The other instance shows a beauty blogger whose photos are blurred because of her phone; and finally, the ad shows how the seller is forced to answer customer service all day because of their sour and bitter experiences with the transaction.
Just in time, the team of Swopmart comes and relieves the seller of his pain, guaranteeing to help sellers earn money and help buyers avoid fake products.
As a reminder, the narrator reads, “Buying second hand IT stuff must be well checked.”
This ad has been directed by Taya Soonthonvipat (Coming Soon Film) to tell the surreal but insightful experiences of trading secondhand gadgets.
CREDITS
AGENCY
Creative Chairman & Founder: Saharath Sawadatikom
Creative Director: Saharath Sawadatikom
Associated Creative Director: Vuttichai Chongsanguan, Chalotorn Nuanthong
Copywriter: Arus Mettaphan / Vuttichai Chongsanguan
Art Director: Umavadee Vitayapradit / Chalotorn Nuanthong
Agency Producer: Saralrat Chalermsripinyorach
Managing Director: Chawana Keeratiyutamonkul
Associate Business Director: Sasithorn Bunditjirakul
Account Director: Sukanda Chatthanyakit
Strategic Planning Manager: Nateekarn Tempattarasak
Associate Media Planning Director: Chanitta Seeda
Senior Media Buyer: Pimchanok Kwaipan, Rudchaneekorn Onsakorn
PRODUCTION
Director: Taya Soonthonvipat
Producer: Ithaya Wongwaisayawan
DOP: Naruphol Chokanapitak
Assist to Director: Paradee Puparussanon
Art Director: Toey Jaruvateekul
Casting Director: Pype Manoharn
Stylist: Supachai Bunnag
Location Manager: Janejira Montichachart
Production Manage: Sumittra Kudcharoen
Camera: Redsnapper
Lighting: Brandlink
Grip: Gearhead
Post producer: Vasuda Niyatanon
Editor: Pasuree Pananond
After effect: Tosapon Pimton
Post Production: Studio Newbrain
Sound: Pumpumpumpum sound studio
