Campaign Spotlight: CJ Worx Creates a Spoon for Thai Health Promotion Foundation Designed to Recognize the Right Amount of Salt for Cooking

BANGKOK, THAILAND – Thai Health Promotion Foundation, in collaboration with CJ WORX, created a spoon designed for people to recognize the right amount of salt for cooking per meal.

Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment.

Sponsor

The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon.

Credits:

Advertised brand: Thai Health Promotion Foundation

Advertising Agency: CJ WORX Co., Ltd.// Bangkok, Thailand

Agency website: http://www.cjworx.com/

Chief Creative Officer: Saharath Sawadatikom

Executive Creative Director: Saharath Sawadatikom

Creative Director: Natkanate Ruengrujmethakul

Art Director: Saharath Sawadatikom, Natkanate Ruengrujmethakul, Suparkorn Kansamread

Copywriter: Kritchanon Srisawai, Satawat Tangpuangporn

Digital Designer: Sereephap Sourtanglai

Social Media Group Head: Rotjarin Sangteerapanit

Senior Social Media Art Director: Pruksa Houlraluck