MANILA – In a season where most people show their affection in public, some are still doubting, and fear judgment. Closeup, a brand that empowers people to be #FreeToLove, is celebrating this love month by inviting couples to let love rule anywhere, no matter where you are or who you are with.
Central to this whole campaign is a partnership that Closeup has entered with Google Maps, in collaboration with MullenLowe Philippines, Bridges PR, and Mindshare. By going to freetolove.com.ph/loverules, people get to see all pinned locations plugged into the Where #LoveRules Live Map that shows safe spaces where people can be free to love. By doing this, Closeup hopes to start a movement of creating more places where people can let love rule.
Don’t let any barriers stop you from celebrating this love month, because #LoveRules wherever you let it.
CAMPAIGN CREDITS
MULLENLOWE GROUP PHILIPPINES
President / Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Senior Art Director: Iya Parungao
Client Services Director: Aimee Sarmiento
Business Unit Director: Kristine Verzo
Management Supervisor: Gerald Lim
Account Manager: Jonah Ambata
Head of Tech & Platform Services: Raffy Bariso
Content and Platforms Director: Regine Mercado
Content and Platforms Manager: Roma Cuyos
Digital Producer: Marge Galvez
Front-end Developer: Jhon Louie Cruz
Senior Content Creator: Sajid Guerrero
Content Creator: Chinny Basinag
UNILEVER PHILIPPINES
Marketing Vice President: Dorothy Dee-Ching
Head of Public Relations: Apples Aberin
Director for Oral Care: Cara Favila
Public Relations Manager: Lexi Tan
Brand Manager for Closeup: Carmela Guno
Brand Executive for Closeup: Pat Gan
MINDSHARE
Exchange Manager: Analiza Batalia
Digital Director: Jeffrey Ng
Digital Manager: Oscar Maalihan
Digital Executive: Rhouel Rallos & Karyll Lapuz & Shaina Siena
BRIDGES
Creative Director: Aika Lim
Senior Digital Account Manager: Je Villaroman
Digital Account Manager: Nicole Sarmiento
Group Accounts Director for Digital: Celine Viray
Events & Design Officer: Carmela Ramirez & Chelsea Magbanua
Director for Events: Dom Nacorda
Account Officer: Bianca Isaac & Micah Musada
