Campaign Spotlight

Campaign Spotlight: CNN’s message of gratitude, “Thank you” Film scored by Syn’s International Team

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Atlanta, USA – Syn‘s international team contributed music to CNN’s film of gratitude, Thank You, dedicated to the essential men and women who selflessly and courageously help others in need despite potential personal risk. The first tribute film, “Thank You,” features moving still images of healthcare’s first responders who are compassionately and tirelessly confronting the realities of the COVID-19 global pandemic.

 

For “Thank You,” Syn’s creative director Nick Wood re-arranged an existing CNN theme featuring piano by Los Angeles-based John Jones accompanied by strings that were originally orchestrated by Todd Hayen. Together, Syn’s international team crafted a befitting track to support the film’s powerful imagery.

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Collaborating remotely with CNN in Atlanta and Compadre in Los Angeles the project was produced for air in just a few days. A second spot airs soon.

Network: CNN
Executive VP and Chief Marketing Officer: Allison Gollust
Senior Vice President Creative Marketing: Rick Lewchuk
Vice President Creative Marketing: Whit Friese
Creative Director/Digital Marketing: Yonathan Gebreyes
Creative Director of Production: Ned Reid
Sr. Director of Production: Matt Barnett
Sr. Production Manager: Laura Scott
Production Resource Manager: Denise Patierno
Senior Designer: Jobel José-Bombase

Design Studio: Compadre
Partner/Co-Owner: Robert Blatchford
Partner/Co-Owner: Chuck Carey
ECD: Curtis Doss
Director of Strategy and Writing/Creative: Mika Saulitis
HOP: Jessica Scharer
Producer: Brent Lang
Editor: Dan Lee
Graphics: Dave Drage

Music Production: Syn
Music Producer: Nick Wood
Piano: John Jones
Orchestrator: Todd Hayen
Mix Engineer: Takashi Akaku
Production assistant: Mathieu Kranich

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