Two days before Valentine’s Day, Coca-Cola Philippines set hearts aflutter with a one-day pop-up vending machine that dared lovebirds to fizz up their love.
Amid couples and hopeful singles, Coca-Cola set up the special Valentine’s vending machine in picturesque Circuit Makati, inviting people to fizz up their love with a no-frills mechanic: Grab the mic, select a feeling, and sing a love song karaoke-style. After the song, the machine dispensed free Coke for the couple—plus a romantic surprise including shirts that said SOUL and MATE, snapbacks embroidered with BOO and BAE, a rose, and a drinking straw for couples.
The most romantic surprise was QUEST—a popular Filipino singer—serenading the couples live with a song!
“Coca-Cola exists to bring joy and create memorable moments—and what better day to create beautiful moments than a day that celebrates love,” shared Pratik Thakar, Coca-Cola ASEAN Integrated Marketing Communications Director.
The Fizz Up Your Love machine is a creative product of the Coca-Cola South East Asia Social Experience Lab, which specializes in content creation. The same team recently also created content for Pride Day in Manila, Fanta Scream Machine, and Carol for A Coke.
