SINGAPORE – The summit between U.S. President Donald Trump and North Korea’s Kim Jon Un in Singapore is definitely one for the books. For Coca-Cola, it is only fitting to produce #TasteTheFeelingOfHope and #PathToPeace campaigns that will commemorate this historic moment.
Working with Dentsu’s Merdeka LHS creative agency, the brand launched limited-edition cans which display an encouraging message of peace, hope, and understanding with the Coca-Cola logo written in half English, half in Korean. The cans can only be purchased in Singapore.
Customers have spoken their insights on the latest cans in Coca-Cola’s official Facebook page. One woman said, “I think this [Coca-Cola’s limited edition cans] really represents a historic moment.” Another customer opined, “It brings people together also because this is a universal drink and you don’t have to be a certain race or from a certain country to even recognize this drink.” The video ends with the song “I’d Like To Teach The World To Sing (In Perfect Harmony) made popular by Coca-Cola’s 1971 ‘Hilltop’ advertisement.
Coca-Cola, together with Ogilvy Singapore, also revealed an animation on its iconic swirl where Trump and Kim are depicted as cartoon characters. Currently displayed in Singapore’s Changi Airport, the animation shows Trump and Kim approaching each other from opposite ends. As they meet and shake hands, their respective trails unite and become one.
