SINGAPORE – Coca-Cola has released a series of video mini-stories by agency Merdeka LHS profiling unsung local heroes in the Association of Southeast Asian Nations (ASEAN) and around the world who are going beyond for their communities amidst the COVID-19 crisis.
The seven mini-stories follow the online film, “For the Human Race,” launched by Coca-Cola on May 1, International Workers’ Day. The film offered an ode to humanity and the human spirit in these challenging times. It has already been viewed more than 18 million times.
The new mini-stories place the spotlight on the spirit of humanity and generosity of local heroes amidst the current crisis and offer a tribute to universal hope, positivity, and togetherness.
“Our ‘For the Human Race’ film was very well received across the region and it is our honor to now present phase two of this work that further recognizes and thanks local heroes on the front line who continue to serve their communities with positivity, resilience, and courage,” said Pratik Thakar, integrated marketing communications director for Coca-Cola ASEAN.
“These are inspiring stories and we hope people around the world find them as uplifting as we did.”
The stories profile:
- Neil Delgado-Garcia, a deliveryman and PWD philanthropist on wheels from the Philippines
- Cristian Fracassi, a 3D printing engineer who provided life-saving equipment in Italy
- Arturo Huerta Garcia, an internist and intensivist pneumonologist from Spain
- Donivan Gray, a delivery rider in the United States
- Thu Luong, a social worker and food aid distributor from the Vietnam Red Cross Centre
https://youtu.be/8kPavkjW4SE
- Aung Ko Myint, a Coca-Cola bottler employee and volunteer in the Auxiliary Fire Service Department of Pyay, Myanmar
- Panchana Vatanasathien, a restaurant owner and founder of “Food for Fighters” in Thailand
Credits
Creative Agency: Merdeka LHS – Dentsu Aegis Network Malaysia
