PARIS, FRANCE– Sid Lee and KFC has collaborated to raise awareness for Movember, a moustache-growing charity event that raises funds and awareness for men’s health.
The rules are simple: start clean-shaven, then let your Mo take the spotlight and start conversations.
On November 1st, one of the most famous mustachioed public figures, Colonel Sanders, decided to raise awareness for the Movember movement by shaving on day one.
Sponsor
KFC France replaced its famous logo with a shaved one on all its media for one day, inviting KFC fans to be part of the Movember initiative.
Credits:
Client: KFC France
Agency: Sid Lee Paris
