Campaign Spotlight: Combiphar & Grey Group Indonesia Start a Nationwide “Keep Walking Indonesia” Campaign to Move Indonesia Up the Rank

INDONESIA – Indonesians are reluctant to walk, so claimed the 2017 Survey on Activity Inequality by Stanford University. The archipelago ranked last when it came to steps taken per day among 46 participating countries giving it the undesired tag of the laziest nation. Combiphar with its mission of “Championing a healthy tomorrow” wants to help Indonesia shed the tag. The pharma giant partnered with GREY Indonesia and created #JalanTerusIndonesia (Keep Walking Indonesia); a movement to encourage Indonesians to walk more.

Watch the ad here:

Indonesia is hosting the Asian games this August and the fervor around the event is palpable. Leveraging the event, #JalanTerusIndonesia encourages Indonesians to fight to bring up their rank simply by walking more, just as their athletes fight for the countries honor and glory in the games. The campaign has invited Indonesians to participate in the campaign by downloading an application called MoCehat which will count and record the number of steps each person joining the movement is taking.

Working with the INASGOC (Indonesia Asian Games 2018 Organizing Committee), this campaign kicked-off early August with an event consisting of government officials, athletes, Olympians, celebrities, and influencers. Everyone present at the event pledged to join the movement and challenge their friends & family to do their bit for Indonesia.

“Championing a healthier tomorrow is our north star and we see #JalanTerusIndonesia as a step in the right direction for a healthier Indonesia” said Junita Kartikasari, VP Consumer and Customer Engagement PT. Combiphar.

“Not every day does an agency get a brief to help inspire and uplift an entire nation, we are excited to partner and bring this bold vision to life” added Subbaraju Alluri, CEO GREY Indonesia & Thailand.

Team Credits:

Client Brand Team: Junita Kartikasari, Afra Amalia, Devy Maulina, Erik Darmawan

Executive Creative Director: Nugroho Nurarifin

CEO: Subbaraju Alluri

Creative Team: Finy Tjong, Juenre Sitanggang, Yohanes Devan Rudinatha, Maria Priscilla

Digital Team: Okky Octavianus Daud, Linda Shafura 

Technology Team: Delano Hernaz, Gunawan

Planning Manager: Ilmalana

Business Director: Sawitri Hertoto

Senior Account Manager: Donny Narendra

Director: Luthfi (Upie Guava)

Director of Photography: Wira

Executive Producer: Dayeng

Producer: Tessa Antonis