PARIS, FRANCE — Automobile constructor Dacia celebrated Halloween by giving its Sandero Stepway model a special treatment for the night.
With its agency, heaven, Dacia imagined a campaign with two monstrous models, the Sandevil and the Wolfero, created for the occasion by talented 3D artists.
If those two models are just what you need for Halloween, the original Sandero Stepway remains just what you need for any other day.
This activation comes at a time when Dacia is embarking on a major transformation that began last summer: new visual identity, new brand territory, new languages, and new graphic codes.
