AMSTERDAM – Heineken® has launched its latest James Bond TV commercial featuring Daniel Craig. The launch comes ahead of the April release of the 25th James Bond film, No Time To Die. Heineken® has been the proud partner of the Bond franchise for the last eight films.
The TV commercial by Publicis Italia and Publicis London, which will be shown in over 75 countries, gives a fresh perspective on Daniel Craig’s iconic portrayal of James Bond. Focussing on the premise that Daniel Craig will always be James Bond in the eyes of fans around the world.
https://www.youtube.com/watch?v=kXUJY78RMRQ&feature=youtu.be
Starting with a high-speed taxi sequence, Daniel Craig is constantly recognised as James Bond by surprised locals as he hunts down his missing passport, before enjoying a cold refreshing Heineken®. The new commercial launches worldwide today.
Gianluca Di Tondo, Senior Director, Global Heineken® Brand said; “Heineken® has enjoyed a long-standing relationship with the James Bond franchise for over two decades, covering the last eight films. Ahead of the release of No Time To Die, we wanted to bring a twist to the iconic character and show how Bond lives beyond the film – as we believe, once James Bond, always James Bond. In addition, as we do with our other partnerships such as UEFA Champions League and Formula One, we have developed a dedicated Heineken® 0.0% element to the campaign. This part of the campaign, as well as outlining the consumer choice available in our portfolio, has already created significant media debate.”
https://www.youtube.com/watch?v=VouABSNC1JA&feature=youtu.be
No Time To Die, is the twenty-fifth James Bond film from EON Productions and will be released globally from April 2, 2020 in the U.K. through Universal Pictures International and in the U.S on April 10, from Metro Goldwyn Mayer Studios via their United Artists Releasing banner.
In addition to the commercial, which can be viewed on TV, online and across social media, Heineken® is also activating consumer promotions as well as limited edition packaging.
CREDITS:
HEINEKEN
Sr. Director Global Heineken® Brand: Gianluca Di Tondo
Integrated Communication & CMI Manager Global Heineken® Brand Global Commerce: Daniela Iebba
Digital Manager Heineken® Brand Global Commerce: Brogan Simpson
Heineken® Global Communication Manager Global Heineken Brand Team: Jessica Setiawan
Director Global Sponsorship: Hans Erik Tujit
Sponsorship Manager Global Brand: Rob Van Griensven
PUBLICIS ITALY
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Marco Venturelli
Global Executive Creative Director: Luca Cinquepalmi
Global Executive Creative Director: Luissandro Del Gobbo
Associate Creative Director: Fabrizio Tamagni
Associate Creative Director: Michela Talamona
Digital Creative Director: Mihnea Gheorghiu
Digital Creative Director: Milos Obradovic
Associate Creative Director: Gustavo Lacerda
Digital Creative Director: Sandra Bold
Digital content creator: Andrea Parra Vinasco
International Strategic Planner: James Moore
Head TV Production: Mariella Maiorano
TV Producer: Carla Solaro
Post-Producer: Sabrina Sanfratello
Worldwide Account Director: David Pagnoni
Account Director: Francesca Baldrighi
Account Director: Silvia Ghiretti
PUBLICIS LONDON
Head TV Production: Colin Hickson
Senior Strategist: Stuart Williams
PRODUCTION
Production Company: Smuggler
Director: Miles Jay
DOP: Chayse Irvin
Managing Director: Fergus Brown
Producer: Gustav Geldenhuys
Production manager: Sam Jackson
Production Designer: Robin Brown
BTS Director: Sean Hill
Editor: Ben Jordan/ Hasani Franke/ Stuart Greenwald
Post Production Company: The Mill
Executive Producer: Misha Stanford Harris
Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)
