In case you missed it, French multi-national brand Danone celebrated 100 years (a hundred!) of spreading the joy of yoghurt last week. With the help of creative agency BETC, the cold streets of Paris bore witness to the grand anniversaire with a guerilla campaign recreating the brand’s earliest advertisements. The creative agency is also responsible for pushing some of France’s largest brands such as Yves Saint Laurent, Citroen, Peugot, and Louis Vuitton, amongst others.
Here’s to a hundred years more.
CLIENT: DANONE
CLIENT MANAGEMENT: David Chazet, Jordi Guitart, Anne-Laure Gautier-Falret, Lorry Toulet
AGENCY: BETC
AGENCY MANAGEMENT: Dominique Vérot, Anne-Laure Brunner, Mirella Ghil, Adèle Hrabina
EXECUTIVE CREATIVE DIRECTOR: Antoinette Beatson
ART DIRECTOR: Julien Schmitt
ASSISTANT ART DIRECTOR: Naiqin Ye
COPYWRITER: Alexander Choat
PLANNING STRATÉGIQUE: Alexandre Ben-Soussan
