SHANGHAI, CHINA–Saatchi & Saatchi Shanghai has launched the first in a series of several films for its client, Sands China, featuring iconic footballer David Beckham.
David Beckham has taken on many different roles in his life – he is one of the best athletes of his time, a style icon, a multi-talented celebrity and a successful businessman; but at the core of it all, he is a true LONDONER.
In this first teaser video, David Beckham together with his assistants, adventure through the streets of London, tagging things that are authentically London that he wants to bring to Macao with him.
The videos will be put out on the client’s social and owned media.
Ng Fan, Chief Creative Officer for Saatchi & Saatchi Greater China said, “Our team always has a great time working with David Beckham, he has a great sense of humour and we really wanted to make sure that naturally came out in this film. The results definitely capture Beckham’s personality and highlight all those iconic British symbols that would make anyone want to visit The Londoner Macao. We cannot wait to share the next episodes in the series.”
Credits:
Client: Sands China
Creative Agency: Saatchi & Saatchi Shanghai
Chief Creative Officer: Fan Ng
Creative Team: Rob Potts, Lee Kwee Keak, Jeremy Li, Felipe Franco
Head of Production Shanghai: Ran Yin
Head of Production London: Rebecca Williams
Business Director: Genevieve Lim
ABOUT SAATCHI & SAATCHI
Saatchi & Saatchi is a leading global communications and advertising network known for its impactful creative ideas that generate powerful emotional connections between consumers and brands. Present in over 67 countries, Saatchi & Saatchi employs 6,500 professionals over 114 offices. Global clients include HSBC, P&G, Toyota, Visa FWWC and GSK. Saatchi & Saatchi is part of Publicis Communications a key division of Publicis Groupe, the world’s third largest communications group.
