Campaign Spotlight: DDB Singapore turns late nights into iconic favourites in latest campaign for McDelivery
adobo magazine, April 15, 2019 | 9:57am

In celebration of McDelivery Day, DDB Singapore, together with Paris-based Creative Artist Anne-Laure Maison, took inspiration from the ubiquitous symbol of a late night—the lit window—and turned it into its own array of iconic offerings. 

“We’ve all been up late for a myriad of reasons. And no matter how late you’re up, McDelivery Singapore wants you to know that it’ll be right there with you.” – Chris Chiu, DDB’s Group Chief Creative Officer, elaborates on the concept. 

The McDelivery Day celebrations are from 8 to 11 April, and will feature special offers on its Happy Sharing Boxes. The campaign is running across OOH island-wide, and will also feature print insertions, social posts, as well as an online film.

Credits:

Advertising Agency: DDB, Singapore

Group Chief Creative Officer: Chris Chiu

Art Directors: Qihao ShumFirrdaus YusoffSithum WalterDouglas Tham

Copywriters: Qihao ShumFirrdaus Yusoff

Creative Artist: Anne-Laure Maison

Account Management: Zach Wong, Fiona Heng, Caitlin Choe

Production: The Republic Studios

Campaign Spotlight: DDB Singapore turns late nights into iconic favourites in latest campaign for McDelivery

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In celebration of McDelivery Day, DDB Singapore, together with Paris-based Creative Artist Anne-Laure Maison, took inspiration from the ubiquitous symbol of a late night—the lit window—and turned it into its own array of iconic offerings. 

“We’ve all been up late for a myriad of reasons. And no matter how late you’re up, McDelivery Singapore wants you to know that it’ll be right there with you.” – Chris Chiu, DDB’s Group Chief Creative Officer, elaborates on the concept. 

The McDelivery Day celebrations are from 8 to 11 April, and will feature special offers on its Happy Sharing Boxes. The campaign is running across OOH island-wide, and will also feature print insertions, social posts, as well as an online film.

Credits:

Advertising Agency: DDB, Singapore

Group Chief Creative Officer: Chris Chiu

Art Directors: Qihao ShumFirrdaus YusoffSithum WalterDouglas Tham

Copywriters: Qihao ShumFirrdaus Yusoff

Creative Artist: Anne-Laure Maison

Account Management: Zach Wong, Fiona Heng, Caitlin Choe

Production: The Republic Studios