Campaign Spotlight

Campaign Spotlight: Defining success with Bvlgari’s #ZeroToRock online campaign

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MANILA, PHILIPPINES — Bvlgari Philippines celebrates the power of bold visions and unique designs of success with the #ZeroToRock campaign.

#ZeroToRock gathers six of the country’s indomitable visionaries and industry leaders as they share stories of triumphs while proudly representing Bvlgari’s B.Zero1 Rock Jewelry collection. Inspired by the circularity of Rome’s Colosseum, this collection highlights empowerment with the B.Zero1 Rock that stands out with its curves and edgy geometry of studs.

Leading the #ZeroToRock online campaign are sought-after photographers Mark Nicdao and Shaira Luna, sculpture artist John Paul Duray, contemporary artist Yeo Kaa, advertising ‘chairmom’ Merlee Jayme, and entrepreneur Inigo Dulay. These esteemed talents match B.Zero1’s empowering spirit with their own #ZeroToRock journey, or personal anecdotes of engraving their paths of success.

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“Just like the B.Zero 1 collection that is filled with edges, I’ve had my fair share of bumps,” Mark Nicdao shares.

“These are the necessary bumps in life that I have to overcome to make the journey to success more beautiful and worthwhile,” Merlee Jayme writes.

“The B.Zero1 Rock jewelry collection is the perfect symbol for the confidence that comes with being yourself,” Shaira Luna says.

The #ZeroToRock campaign also amplifies the #DoYOUBeYOU mentality, as shared by John Paul Duray, Yeo Kaa, and Inigo Dulay on social media, to best capture the B.Zero1 collection’s individuality.

The B.Zero1 collection is classically unconventional, a liberating expression of independence and strength, reflecting Bvlgari’s pioneering spirit combined with groundbreaking creativity.

Discover the show-stopping B.Zero1 Rock Jewelry collection at Bvlgari Solaire (GF, Solaire Resorts and Casino, Paranaque City) and soon at Bvlgari Greenbelt 3 (Makati City). Browse the official e-catalogue here.

Inigo Dulay

JP Duray 

Yeo Kaa 

Bvlgari is located at The Shoppes, Solaire Resort, and Casino. Visit www.bulgari.com for more information.

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