SINGAPORE — Dentsu APAC today releases a short film called “Women From Home” (WFH). Shot over one weekend, it gives viewers a peek into dentsu women’s lives this International Women’s Day, changed as a result of the pandemic.
Merlee Jayme, Global Co-President, dentsumcgarrybowen said: “The idea stemmed from asking: “Are you okay? Are you coping?” to a group of women during one of our Women Leadership forums. The film depicts 22 women, living in nine countries in Asia from all walks of life; single; married; Mum; caregiver; breadwinner. We wanted to show the extraordinary lives women at dentsu were leading as a result of COVID-19, recognising this is a snapshot of women’s lives across the world.”
The reality is that in APAC and around the world, women’s workloads have increased due to the pandemic with their work and home lives integrating in an unprecedented way.
Merlee continued: “The feedback we have had from people, from those who participated, to leaders in APAC and beyond has been amazing. We’re aware of how tough life has become from our own personal experiences but combining so many fly-on-the-wall encounters in 150 seconds has created this raw, emotional and impactful snapshot, its only purpose to share experiences. To all the warriors at dentsu, and beyond. We see you. How can we help?”
dentsu APAC has come up with some ideas to help people with the new situations they have found themselves in. The regional agency has created www.dentsuwomenapac.com and opened it up to the public to add more ideas of ways businesses can help families during the pandemic. Extraordinary people need extraordinary help. dentsu will be reviewing all the ideas submitted and finding out how one can help make meaningful progress for people and wider society as a result of the pandemic.
