MANILA, PHILIPPINES – In this new normal, motorcycles have undoubtedly taken center stage and have become more relevant to Filipinos more than ever. With this in mind, D1:M gave Honda’s blockbuster bike, the All-New Airblade, the blockbuster treatment it deserves.
Shot just before the lockdown, the agency went full-throttle with an action movie-inspired commercial. With adrenaline-pumping stunts, a high-speed car chase, and star power to match, it featured celebrity endorsers Coco Martin and Yassi Pressman. This TVC gives motorcycle riders something to be excited about as they look for stylish means to stay mobile even in the midst of the quarantine.
Honda is the number 1 motorcycle manufacturer in the world and continues to establish its dominance in the Philippines.
CREDITS
Client: Honda Philippines, Inc.
Agency: Dentsu One Manila
Executive Creative Director: Masako Okamura
Creative Director: John Pabalan
Copywriter: Andro Abustan
Art Director: Dustin Garza
Chief Creative Officer: Jerry Hizon
Regional Account Director: Yuki Koga
Accounts: Bryan Baybay
Producers: Dhang Santiago, Gave Macalintal
Production House: Pabrika
Director: Stephen Ngo
Post House: Riot Inc.
Colorist: Biba Abiera
Audio Production House: Loudbox Studios
