PARIS, FRANCE — The climate crisis is one of the main factors behind the rise of hunger around the world. To raise collective awareness, Paris agency Hungry & Foolish orchestrated a campaign for Action Against Hunger that was recently unveiled.
According to France’s Organisation Pour Alimentation et l’Agriculture (Food and Agriculture Organization), the 3 major causes of hunger in the world are wars, economic shocks and the climate crisis. The countries most affected by hunger are those most affected by extreme weather events.
The climate crisis is affecting ecosystems, the economy, and livelihoods, particularly of those who depend on agriculture. More frequent and longer droughts and an increasing number of storms, floods, forest fires, and extreme heatwaves are among the most alarming effects.
Thursday, May 27 at 9:30 am
Action Against Hunger broadcasted a thundering sound through the streets of Paris, a noise that left the general public confused.
The objective was to create buzz on social networks thanks to opinion leaders like international footballer Robert Pires and author Marc Lévy, as well as the media, with about this strange noise in Paris.
The same day at noon
The big reveal: this noise is actually the sound of a hungry stomach rumbling. The noise was composed of sounds that represent climate disruption (storms, landslides, icebergs breaking up, hurricanes, etc.) because when the earth rumbles, millions of stomachs rumble too. It’s a call to transform the way we eat and act to fight climate change to help in the fight against hunger.
As an actor in the field for 40 years, Action Contre la Faim (Action Against Hunger) wanted to raise awareness about the link between climate change and hunger through this campaign, by explaining how they impact each other.
This campaign was relayed in the media, in the press by numerous opinion leaders such as retired footballer Robert Pires and author Marc Levy.
About Hungry & Foolish
Hungry and Foolish is an independent creative agency that builds brands today for tomorrow’s world with its cross-disciplinary expertise in advertising and social media. Founded in 2006, today the agency has 50 employees and a turnover of €7M. Its clients include Biocoop, Oppo, Accor, BNP Paribas, Orpi, Schneider Electric, Camif, Axa Prévention, Cheerz and the French Tennis Federation.
About Action Against Hunger
Founded in 1979, Action Against Hunger is an international non-governmental organization that fights hunger around the world. Its mission is to save lives by eliminating hunger through the prevention, detection and treatment of undernutrition, particularly during and after emergencies related to conflict and natural disasters. In 2019, Action Against Hunger helped more than 17 million people in 47 countries around the world.
CREDITS
Hungry & Foolish
ECD : Emmanuel François Eugène
Managing Director: Jean-Benoist Werth
Art Director: Quentin Delachaux
Copywriter: Stéphane Le Frapper
Advising Director: Alexandre Pecard
Account Manager: Manon Nion-Guillot
PR Agency: Ozinfos
Media Agency: Havas
Action Against Hunger
Delphine Marques, Commuications Director
Lorena Rodriguez Alvarez, Head of Mobilization and Campaigns
Mobilization and Campaigns Manager
Marie Tapia, Chargée Mobilisation et Campagnes
