BREGANZE, ITALY – When every brand wants you online and liking every social media page, DIESEL invites people to go off the grid and joins the Professor’s band.
After been commissioned to redesign and produce the iconic red jumpsuits of ¨the band¨, the brand has debuted its own capsule collection, teaming with the popular La Casa de Papel series.
Fans, consumers and viewers will be eligible for an ultimate souvenir: DIESEL will provide the chance to be “part of the band.” A limited number of jumpsuits—really worn by the cast, on set—is up for grabs. Just visit www.diesel.com/jointheband and follow the instructions from there—you’ll shortly find yourself off-the-grid, and ready for the next steps that include disconnecting from the internet and sending a fax to participate for one of the 150 original suits from the series.
Sponsor
The limited-edition capsule collection is already out in select DIESEL stores worldwide and on diesel.com. Are you ready to Join The Band? Check out the new episodes of La Casa de Papel en Netflix.
Agency Credits
Creative Agency: Publicis Italy
CEO Publicis Italia & Global CCO Publicis WW: Bruno Bertelli
CCO: Cristiana Boccassini
Creative Directors: Thiago Cruz, Mihnea Gheorghiu
Creatives: Alex Eftimie, Anton Kuerschner, Dan Arango
