SINGAPORE – In an effort to provide much-needed recognition and assistance during the COVID-19 pandemic, Dole Packaged Foods, LLC has launched an initiative to supply nutritious foods to those that need it most. In addition to their own efforts in bringing healthy nutrition, Dole is inviting other organizations and companies, large and small throughout the world, to join them to help cast a little sunshine in dark times and to ensure the health of those in need globally.
To launch the global initiative, Dole has launched “Superheroes,” a new spot honoring essential frontline workers, thanking their partners, and calling on others to join Dole’s mission to make Sunshine For All a reality. While this time may feel dark, Dole is committed to providing good nutrition where it is needed the most.
https://www.youtube.com/watch?v=Sa9ll5y-txk
“We want to help but realized we can’t do it alone” said Rupen Desai, Global CMO, Dole Packaged Foods. “With our Sunshine for All Promise, we are fusing Dole’s superpower of nutrition with the powers of others who can complement our efforts to bring a little more sunshine to those who need it. This is a purposeful invitation, to ourselves and other organizations, to join us so we can reach more people and create meaningful impact.”
From kids and families, to the elderly, to those on the front lines caring for others, Dole is aiming to help close the gaps to healthy food in trying times. The company has committed its resources, facilities, and social impact efforts under its Sunshine for All promise for people to have access to the nutritious food they need right now.
Dole worked with creative agency Campbell Ewald, Golin, HQ and Spark Publicis teams on this program.
To learn more about Dole’s efforts and how you can join them, visit sunshineforall.com.
