PARIS, FRANCE — For the past 10 years, Publicis Conseil has been working with Stop VEO and the Fondation pour l’Enfance, and has made several campaigns that had a huge impact and led to the law to abolish ordinary educational violence, which was enacted on 11 July 2019. France then became the 56th state to ban ordinary educational violence.
But, even today, and while scientific evidence of the medical and social repercussions of such violence is clear, educational violence is still sometimes considered legitimate by the French. This new campaign is a reminder of the law and helps to bring about violence-free behaviour towards our children.
Publicis Conseil has come up with a simple film that highlights the obvious: what if we respected the child as we respect the adult?
The film directed by Antoine de Bary (ICONOCLAST), with great accuracy, shows a daily life situation between a father and his child, a situation that allows us to transpose what we do between adults and what we should do with children: privilege dialogue to avoid resorting to violence.
The parental authority must be applied without physical or psychological violence – Civil Code Article 371-1.
The campaign is broadcast on TV, digital and social media.
Publicis Conseil has been involved in the fight against OEV (educational violence) for 10 years and designed this campaign free of charge, as did all those involved in the campaign and its financing: special thanks to Antoine de Bary, Domitille Laurens, and Iconoclast, Benjamin Auberdiac and Prodigious.
CREDITS
Client: Stop VEO & Fondation pour l’Enfance
Client Managers: Céline Quelen (Stop VEO) and Vincent Dennery (Fondation pour l’Enfance)
Campaign coordinateur: Dr Gilles Lazimi
Agency: Publicis Conseil
President overseeing creativity: Marco Venturelli
Creative Director: Fabrice Delacourt
Copywriter: Marc Rosier
Art Director: Jean-Marc Tramoni
Account manager: Anne Dauvé
TV Producer: Benjamin Auberdiac
Production: Iconoclast
Producer: Domitille Laurens
Director: Antoine de Bary
Photography Director: Victor Seguin
Production Director: Clemence Couten & Melanie Jackson
Head of Decoration: Ines Marty Monzon
Postproduction: Poster / Prodigious
Post producer: Yéléna dos Sentos, Sophie Garrel, Franck-Hervé Marc
Film Editor: Leo Gatelier
Sound Production: Prodigious
Sound Producer: Joel Tessonneau
Sound Engineer: Olivier Vehert
Sound designer: Emmanuel Rebaudengo, Nicolas Besse
