NEW DELHI, INDIA — Fastrack, India’s leading lifestyle brand for the youth, has launched its new campaign for the Autumn Wear Bags Collection. ‘Dress It Your Way’ created by Lowe Lintas, Bangalore narrates how one can express themselves freely and celebrates the usage of bags in multiple ways that are fun, amusing, and witty, and a manifestation of one’s authentic self.
Gone are the days when bags used to be a mere functional utility and an accessory. Fastrack redefines bags as an integral part of #OOTD that meets every need of gen Z and millennials alike. The new Autumn Winter collection offers a wide variety of designs and trendy bags completes your look and compliments your personality.
The ‘Dress It Your Way’ digital film portrays youngsters pushing norms and doing things their own way. From pairing a fanny pack with a saree to carrying your pet in a large tote bag, ‘Dress it Your Way’ revels in a spirit of freedom and self-reliance and that feeling of letting loose and enjoying life with unbridled spirit and enthusiasm. The film showcases the bags that are designed to be used in fluid and stylish ways.
Ms. Kanwalpreet Walia, Marketing Head- Fragrance and Accessories Division, Titan Company Limited, on the new campaign launch says, “Bags are no longer carried, but are worn. The new campaign ‘Dress It Your Way’ shows how bags have become an essential part of an outfit and explores new ways of styling one’s outfit with bags.
The new AW collection is designed for the younger audience that seeks fashion that is mobile. The versatile features of the collection complement the youth’s active lifestyle. Bags by Fastrack aims to help young women carry bags that enhance their style and mobility.
The collection presents a range of silhouettes including fanny packs, slings, micro-slings, and more that enhance the wearer’s fashion quotient and are efficient with mobility.”
Once again, with this contemporary campaign, Fastrack is aligned with the transforming audience of the brand. With ‘Dress It Your Way’, the brand acknowledges and celebrates the multifaceted Gen-Z along with their effortless ways of living life to the fullest while pretending to be no one else but who they are, simply in the way they are.
“Today’s youth have a multitude of facets to their personalities, and are not afraid to experiment and express their individuality. To them, bags are no longer simply carriers of miscellaneous needs; they are an extension of their own unique style.
The ‘Dress It Your Way’ campaign is, therefore, a celebration of Gen Z’s indomitable spirit. It’s whimsical, it’s practical; it’s Fastrack saying ‘You Do You’,” adds Sonali Khanna, Executive Director and Branch Head, Lowe Lintas, South.
