DUBAI, UAE — Dubai Tourism is launching the second blockbuster trailer as part of its latest global campaign, Dubai Presents… featuring superstars Jessica Alba and Zac Efron.
Building on the popular appeal of the Romantic Comedy genre, the ‘RomCom’ comes just days after the campaign was launched with the high adrenaline Spy Action genre. Dubai Presents – filmed by Director’s Guild award-winning director Craig Gillespie takes a unique perspective to global destination advertising, using a highly stylized and cinematic lens to create engaging content, backdropped by some of Dubai’s most iconic locations.
The latest film features Alba and Efron as they journey through the city on two very contrasting itineraries designed by a star-crossed couple who are destined to cross paths. Dubai Presents ‘RomCom’ trailer features renowned attractions – from the architectural marvels of the historic Al Fahidi neighbourhoods, quirky boutiques, and Creekside cafes in Al Seef to the serene expanse of the desert and a traditional desert camp, expanding on the city’s appeal as a popular destination for couples with varied tastes and interests.
Complete with an orchestral film score, the ‘RomCom’ uses lighthearted humour and breathtaking cinematography to showcase the best of the city’s bespoke offerings for romantic getaways. From a magical night under the desert sky to idyllic fine dining to stays at boutique hotels and exploring hidden gems in the heart of the city, the latest video in the Dubai Presents series invites couples to explore enchanting moments in Dubai.
CREDS
Campaign: Dubai Presents…
Episode: A Romance to Remember
Client: Dubai Tourism
Creative: Mother
Strategy: Mother
Production Company: MJZ
Director: Craig Gillespie
D.O.P: Nicolas Karakatsanis
Producer: Martha Davis
Overseas Production Company: Stoked
Edit House: Exile
Editors: Shane Reid, Nick Gilberg, Will Butler, and Brendan Jenkins (Ten Three)
Post House: Electric Theatre Collective
Post Producer: Jon Purton
Production coordinator: Emma Hughes
VFX supervisor: Ryan Knowles
VFX leads: Sarah Crux, Ally Burnett, Ruben Llusia, Hani AlYousif
VFX artists: Alberto Pizzocchero, Daniel Brewster, Adam Woolrich, Ludvig Hallenius, Christian Block, Doruk Saglam, Kia Coates Stirling Archibald , Thiago Vilas Boas, Heather Costa, Will Medcalf, Tane Welham, Chris Fraser, Kieran Jordan, Oscar Tornincasa, Julie Cruette, Luke Butler, Dave Birkill, Gareth Williams, Adam Darrah
Sound: 750mph
Sound Engineers: Sam Ashwell (lead), Jeff Smith, Tom Joyce, Mike Bovil, and Jake Ashwell
Music Company: duotone audio group
Creative Director/Founder: Peter Nashel
Composer: Peter Nashel
Executive Music Producer: Ross Hopman
Senior Music Producer: Giovonni Lobato
